How Coke is Everywhere...
http://www.npr.org/blogs/money/2012/11/15/165143816/why-coke-cost-a-nickel-for-70-years
Could Coke's (lucky) strategic ubiquity be planned? From the story, it would seem that Coke was basically forced into a situation that, in the long run, aided them tremendously.
Frog Design Collective Action Toolkit
http://www.frogdesign.com/collective-action-toolkit
...looks like this...
IDEO Human-Centered Design Toolkit
http://www.ideo.com/work/human-centered-design-toolkit/
Why The New Internet Retail Works
http://www.ideacouture.com/blog/why-the-new-internet-retail-works/
A great article looking into web-retail 2.0, and the very innovative business models surrounding their retail processes.
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